Pay Per Click Search
How we create social media campaigns that deliver result
Profit-Driven Management
We manage our accounts to a different metric: operating profit. Profit is the only metric that accounts for both efficiency and sales volume-—so you Understand the full parental of your PPC spend
Unlike ROAS, profit takes into account important business metrics like cost of goods, variable overhead, merchandise return rate, or more. This approach also allows us to adjust to factors such as seasonality.
PPC Management You Can Trust
At SP Marketing. your account will never be managed by an automated system. Each account has a dedicated analyst with a limited number of accounts, so there’s time to put in real work that drives measurable results.
Every account receives regular reporting, and we pride ourselves on being responsive to any and all questions and concerns. No impersonal “support” lines required!
Transparency, Integrity, and Accountability
Our mission is to offer greater transparency, honesty, and accountability for our clients. By teaching our clients to measure success through profit, rather than revenue or efficiency. We are defining a new industry standard.
We work with each client to find the approach that works best for their specific business needs, to consistently drive radical increases in revenue and profit
Types of PPC
8 Types of Paid Advertising to Grow Your Business
Search ads are the most common ads you’ll see in the search results. These PPC ads appear at the top and bottom of the search results on Google. You’ll see these ads tagged with the word “ad” to indicate paid content.
Display ads are another PPC ad type you can use to reach people interested in your business. These ads appear on Google’s partner websites. Instead of being all-text ads, these ads typically include a photo and text.
Social media ads are one of the most popular types of paid advertising. These ads appear in social media feeds on different platforms. It’s a great way to connect with social media users.
A remarketed ad is one of the types of PPC campaigns you can run to reengage your audience.
Many people will visit your website and learn about your products or services but won’t convert. Whether they need more time to think or want to consider other products, they may not choose your business immediately.
When this happens, it may feel like you’ve lost a lead. but that’s not the case. Instead, you’re presented with an opportunity to use remarketed ads to get them to think about your business and choose your brand.
Google shopping ads are another type of paid advertising your business can utilize to help leads find your products. These ads appear in a carousel format above the main Google search results. It allows users to see the products and prices before they click on someone’s website.
A local service ad is one of the most exclusive types of paid advertising. This advertising option is only open to a few markets, including:
- Plumbers
- HVAC companies
- Locksmiths
- Electricians
You can reach interested leads in more places than one. With Gmail sponsored promotions, you reach interested leads right in their inbox. Gmail sponsored promotions ads appear at the top of a user’s mailbox.
instream ads appear in videos on YouTube. If you’ve ever watched content on YouTube, you’ve seen some form of an advertisement before or while watching a video.
Whether it’s a full-screen, non-skippable ad or a small sidebar ad, you’ve encountered sponsored content through watching videos.
